新世紀(jì)商務(wù)英語(yǔ)專(zhuān)業(yè)本科系列教材：國(guó)際貿(mào)易實(shí)務(wù)與操作 學(xué)生用書(shū)
- 所屬分類(lèi)：
- 作者：
李月菊 主編
- 出版社：
上海外語(yǔ)教育出版社
- ISBN：9787544618472
- 出版日期：2010-9-1
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原價(jià)：
￥29.00元
現(xiàn)價(jià)：￥24.40元
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圖書(shū)簡(jiǎn)介
本書(shū)是國(guó)內(nèi)首套按照《高等學(xué)校商務(wù)英語(yǔ)專(zhuān)業(yè)本科教學(xué)要求》（試行）編寫(xiě)的商務(wù)英語(yǔ)專(zhuān)業(yè)教材。教材以現(xiàn)代外語(yǔ)教育理念和教材設(shè)計(jì)理論為指導(dǎo)，結(jié)合商務(wù)英語(yǔ)語(yǔ)言和教學(xué)的特點(diǎn)，融合多年商務(wù)英語(yǔ)教學(xué)實(shí)踐，由國(guó)內(nèi)知名外語(yǔ)教學(xué)專(zhuān)家和長(zhǎng)期從事商務(wù)英語(yǔ)教學(xué)的教授共同參與，聯(lián)袂打造。
◆體現(xiàn)《教學(xué)要求》的培養(yǎng)目標(biāo)，強(qiáng)調(diào)打好扎實(shí)的語(yǔ)言基本功，兼顧商務(wù)專(zhuān)業(yè)素質(zhì)與人文素養(yǎng)的同步提升。編排和選材注重學(xué)生正確世界觀和道德觀的形成，注重思維能力、創(chuàng)新能力和跨文化交際能力的培養(yǎng)。
◆語(yǔ)言、文化與商務(wù)有機(jī)融合，注重商務(wù)英語(yǔ)技能和商務(wù)專(zhuān)業(yè)課程的合理銜接。學(xué)習(xí)任務(wù)設(shè)計(jì)豐富多樣，有助于訓(xùn)練學(xué)生交際能力、自主學(xué)習(xí)能力和合作學(xué)習(xí)能力。
◆單元緊扣社會(huì)熱點(diǎn)話題，難度合理遞增，選文思想內(nèi)涵深刻，可讀性強(qiáng)，充分反映經(jīng)濟(jì)全球化時(shí)代的特點(diǎn)。
◆為教學(xué)提供多媒體資源，豐富的視頻材料可增加語(yǔ)言學(xué)習(xí)的趣味性和輸入的有效性，調(diào)動(dòng)學(xué)生課堂參與的積極性；主干教程配套電子教案，方便實(shí)用，充分滿足個(gè)性化教學(xué)需要。
目錄
Chapter 1 Introduction to International Trade Practice
Section 1 Forms of International Business
Section 2 Managing, Risks of International Business Transactions
Section 3 Participants and Procedures of Import-Export Transactions
Chapter Summary
Chapter 2 Negotiating Business Contracts
Section 1 Preparation for Negotiations
Section 2 Structure and Sequence of Negotiations
Section 3 Structure and Contents of Sales Contracts
Chapter Summary
Chapter 3 Formation of International Sales Contracts （CISG）
Section 1 Structure and Contents of the CISG
Section 2 Application of the CISG
Section 3 Formation of International Sales Contracts
Section 4 Formality
Section 5 Electronic Commerce
Chapter Summary
Chapter 4 Trade Terms
Section 1 Trade Terms and the Sales Contract
Section 2 Incoterms 2000 Summary
Section 3 Export Costing and Quoting
Chapter Summary
Chapter 5 Quality, Quantity and Packing of Commodity
Section 1 Name of Commodity
Section 2 Quality of Commodity
Section 3 Quantity of Commodity
Section 4 Packing of Commodity
Chapter Summary
Chapter 6 International Payment
Section 1 Payment Options
Section 2 Bills of Exchange
Section 3 Documentary Collections
Section 4 Letters of Credit
Chapter Summary
Chapter 7 International Cargo Transportation
Section 1 Modes of Transport
Section 2 Freight Rates
Section 3 Shopping Documents
Section 4 Terms of Shipment
Chapter Summary
Chapter 8 Cargo Insurance
Section 1 Marine Insurance
Section 2 China Insurance Clauses
Section 3 Institute Caroo Clauses
Section 4 Insurance Clauses In a Contract of Sale
Chapter Summary
Chapter 9 Going through Customs
Section 1 Introduction to Trade Documents
Section 2 Declaring to the Customs
Section 3 Customs Duly and Payment
Section 4 Customs Valuation of Imports and Exports
Section 5 Classification of Goods
Section 6 EU Customs Declaration
Chapter Summary
Chapter 10 Documentation
Section 1 Introduction to Trade Documents
Section 2 Transaction Documents
Section 3 Transport Documents
Section 4 Export Documents
Section 5 Import Documents
Section 6 Banldn Documents
Section 7 Special Documents
Section 8 Electronic Documents
Chapter Summary
Chapter 11 International Commercial Dispute Resolution
Section 1 Disputes and Claims
Section 2 Alternative Dispute Resolution
Section 3 Litigation
Section 4 WTO Dispute Settlement Procedures
Chapter Summary
Chapter 12 Intellectual Property Rights
Section 1 Intellectual Property Rights
Section 2 The Agreement on Trade Related Aspects of Intellectual Property Rights
Chapter Summary
Appendices
1. Bibliography
2. Table of Cases
3. Table of Documents
